Hitting a wall in your SEO strategy can make planning your next move kind of hard. But if you’ve exhausted your current SEO strategy and feel like your recent efforts need a ramp-up, it might be time to start exploring the idea of paid search.
I know, it sounds expensive-and intimidating-and is it really more important than the SEO efforts I use to drive organic traffic?
The fact of the matter is, paid search plays an undeniable role in the success of many websites, and in order to rank among top tier competitors, you’re probably going to have to dabble in paid search at some point. Here are 5 reasons to make a PPC campaign your next move.
- CTR of paid search is up, up, up!
You may recall last February, when Google eliminated right hand side advertisements. Since the elimination of those ads, paid search CTRs have risen 38%. For just 9 months, that’s a significant increase. The absence of that right hand side gives the paid ads you now see at the top of search results a red carpet for clickability.
- Mobile is a must.
As you know by now, user behavior continues to reveal a major shift towards mobile browsing. Google has adjusted to and accounted for this shift by assuming a mobile first design to provide a better experience for users, giving you a great PPC mobile-friendly resource. Within your AdWords account you can adjust for optimized display across any device, including mobile phones.
- PPC is a social affair.
Many major advertisers have increased the amount of targeted ads across social platforms. You’ve likely experienced how effective this form of paid search is firsthand, so it should come as no surprise that the share of social media visits produced across the major platforms (Facebook, Pinterest, Twitter, Instagram, etc.) has also increased significantly.
- It works well for newbies.
If you have a relatively new website, PPC has the potential to get you a lot of bang for your buck. What many people overlook is the amount of time it takes to build up the necessary authority behind a domain to earn a top ranking spot. Organic search optimization alone will take a while, but paid search can put you right up in the top spots. You may have to pay more for keywords, but the ROI of having a top ranking website is well worth it.
- You have more control.
Google can basically change what your listing says at any time, so there’s really no guarantee on what your meta, title tags, etc. will say. When you work through the paid search platform
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