Content Marketing Lessons from 4 Holiday Ad Fails

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or annoy anyone.

It’s an easy formula, but one that a surprising number of brands mess up every year. Fortunately for us, they mess up in entertaining and educational ways. It’s almost easier to learn from a cautionary tale than a role model, so reveling in bad marketing can make you a better marketer.

These four holiday ads are certified disastrous, each in their own special way. And each has a lesson – or two – that marketers can use all year round. So prepare yourself for blasphemous meat products and yodeling cats: It’s time for some festive marketing fails.

1. Sour Sentiment from KFC

Last year, KFC created this music video, which is inexplicably three minutes long:

If you have better things to do with three minutes, the song is about how awful the holidays are, how people are annoying, how children are the absolute worst…but we can all come together because KFC is delicious.

KFC’s a notoriously “edgy” brand on social media, so it makes sense they would launch a sourball right at the heart of the holiday season. But this video leaves a worse aftertaste than their potato wedges do.

I believe comedy is great for marketing. But there are so many layers of irony and misanthropy here that it’s hard for the joke to breathe – by the time the gospel choir comes in, it’s impossible not to roll your eyes. And even if it made you chuckle all the way through, did it make you hungry for KFC?

My Content Marketing Takeaway: Humor is great for marketing. Irony less so. Snarkiness infinitely less so. Stick with humor that invites your audience into your tribe and makes them feel good.

2. Sainsbury’s Turns a War Story into a Commercial

On the complete opposite side of the irony spectrum, we have the absolute deadly earnestness of Sainsbury’s Christmas ad from 2016. After you watch the video, you’re invited to watch two different behind-the-scenes videos – they’re that proud:

The ad tells the true story of American and German troops in 1914 that called a cease-fire on Christmas Day. They sang songs together, celebrated the holiday, and then returned to trying to kill each other the next day (the video stops short of that last bit).

There’s nothing wrong with telling this story, and even nothing wrong with a brand telling it. But it’s still cringe-inducing to have that ad tagline and Sainsbury’s logo pop up at the end. It makes me feel manipulated by a brand, rather than entertained by a story.

My Content Marketing Takeaway: If your brand is approaching sensitive subject matter, keep the branding subtle. Let the content take center stage, and don’t turn a beautiful moment into a commercial.

3. Gregg Bakery’s Sausage Savior

British bakery chain Greggs stirred up controversy this year with their advent calendar announcement. The ad featured a nativity scene with a sausage roll in place of the baby Jesus. Not surprisingly, some Christians objected to the imagery. And some people thought it was hilarious. And the bakery apologized while not really apologizing.

Greggs picked up some free publicity from the stunt, of course. But none of that publicity had to do with their delicious pastries. And they’re getting eyerolls from folks who are tired of edgy brands courting controversy during the holidays. It’s a tired move.

My Content Marketing Takeaway: I’m all for drawing in your tribe, even to the extent of repelling those who aren’t your target audience, by leading with your brand’s values. Stirring up pointless controversy doesn’t tell anyone about your brand, and doesn’t make a meaningful distinction to your target audience.

4. Whatever This Is that Walmart Did

My words are my livelihood. My words are my only weapon against the world. But for this… I have no words. Just watch.

So. Yodeling cat in a Santa hat for 51 seconds: Walmart! Right?

The thing is, this ad made some kind of sense back in 2011, when it came out. It fits in with an animation trend from the late ‘00s. Today, it’s just ugly and off-putting. And, of course, even back in the day it didn’t have anything to do with Wal-Mart.

My Content Marketing Lesson: Make your marketing timeless rather than trendy, useful rather than “viral,” sensible instead of utter screaming nonsense.

Happy Holidays and Beyond

When holiday advertising works, it’s a fine example of what content marketing can be: Uplifting, entertaining, empathetic, even valuable. When too much snark, aggressive branding, pointless controversy, or cat-yodeling gets in the way – well – at least it can serve as a warning to the rest of us.

Are you already looking past the holidays to the New Year? Explore four emerging marketing channels for 2018.

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© Online Marketing Blog - TopRank®, 2017. | Content Marketing Lessons from 4 Holiday Ad Fails | http://www.toprankblog.com

The post Content Marketing Lessons from 4 Holiday Ad Fails appeared first on Online Marketing Blog - TopRank®.

Article Source: http://bathseoexpert.blogspot.com/2017/11/content-marketing-lessons-from-4.html

Content Conversations: How to Hit the Ground Running in 2018

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye.

All too often we spend weeks or even months creating a content strategy, and quickly find that by the middle of March, we’ve already abandon our best laid plans. Instead, we should be spending our efforts developing a plan that is tied to a core group of objectives that we can reference as soon as it feels like things may be getting off track.

It’s no surprise that one of the key themes for content marketing in the coming year is working harder to tie marketing activities to objectives and measuring TRUE content impact.

To help you figure out how to start 2018 off with a bang, we bring you part 2 of Content Conversations. Last week we tapped into our content experts for insights into top lessons learned in 2017. This week we take a dive into essential steps to help you hit the ground running with content in 2018.

Always Think of Your Audience First

Sounds easy enough right? You’d think so. But unfortunately, many brands are still creating very brand and product centric content.

Instead, focus on creating content that answers the top questions that your audience is asking. If you don’t know what those questions are, speak with your customers and use tools like Answer the Public to determine demand.

Ann Handley
Chief Content Officer, MarketingProfs

“If your content isn’t of value to your audience, then it’s not effective.” @annhandley tweet this

Ask Yourself:

• What are the top three pain points that our product/solution/service solves for our customers?
• Which of my current content appears to be resonanting best with our target audience?
• What does an ideal customer look like?

Simplify & Focus on Content Impact

Regardless of resources and budget, content marketers want to do it all. Often, we become spread too thin because we’re trying to focus on too many channels and too many tactics.

Let data be your guide for determining where to focus in 2018. Use this information to decide which channels and tactics are performing and fully invest your time and effort in the coming year into these data-driven and focused approaches for maximum impact.

Joe Pulizzi
Author & Keynote Speaker

“Content marketing is a marathon, not a sprint.” @joepulizzi tweet this

Ask Yourself:

• Would our content benefit from an audit?
• Which tactics do we know perform best for our brand?

Tie Content Marketing to Revenue

Let’s face it, there are a lot of marketers secure in their positions that are not at all responsible for the performance of their marketing. Because content objectives can sometimes appear “fuzzy”, many marketers are not moving the needle in the right direction.

It doesn’t matter if your content budget is large or small, it’s important to tie all tactics and activities to a desired outcome. Now that doesn’t mean that there isn’t room for testing and creativity which is essential for standing out against the competition.

Chris Brogan
CEO, Owner Media Group

“The biggest companies in the world want more passionate people, not spreadsheet watchers.” @chrisbrogan tweet this

Ask Yourself:

• Have we identified the true performance and value of our content marketing activities?
• Are we all holding each other accountable to marketing performance?

Create Content Benchmarks

How will you ever know where you’re going unless you understand where you’ve been? Instead of setting arbitrary performance content goals, review performance of previous campaigns or tactics to create a benchmark.

Also, once content has gone live, be sure to review what worked (and what didn’t) so that you can optimize the performance going forward. Content is not a “set it and forget it” tactic so it’s important to edit to improve marketing performance.

Alexandra Rynne
Content Marketing Manager – Marketing Solutions, LinkedIn

“Look back at how your content has performed and optimize your approach.” @amrynnie tweet this

Ask Yourself:

• What similar content have you published that can be used as a benchmark for future content?
• What are reasonable goals for improving content performance?

Be Creative & Experiment

It’s time for content marketers to begin pushing boundaries. Instead of focusing on getting the content published, take a look at what has been created and what is planned to determine if it is a piece of art, or something anyone could make.

Depending on the size of your organization, you may not have a dedicated creative or design staff. Spend time finding outside freelancers or agencies that can help turn your content from good to mind blowing.

Tim Washer
Writer & Producer, Cisco

“Content goals that are clear are publishing deadline and budget, but many can’t tell if they’ve created something meaningful.” @timwasher tweet this

Ask Yourself:

• What is one test or bet that you can make early in the year on a creative piece of content?
• What budget can you set aside for experimenting with super creative content?

Determine Your Measurement Strategy

Content success looks different for every brand. Defining your goals for content in different funnels of the buying cycle are critical to content success.

Every piece of content that you create and publish should be directly tied to goals and should be relentlessly measured against those goals.

Dayna Rothman
VP of Marketing & Sales Development, BrightFunnel

“Have goals in place for every piece of content you create.” @dayroth tweet this

Ask Yourself:

• What are the most important KPIs for our brand that content should be measured against?
• What tools do we have/need in order to effectively measure content?

Understand the Waterfall

As you know, digital marketing is a multi-touch process. The vast majority of time, prospects don’t convert into customers just from reading a single blog post.

Plan for the different stages of the customer journey to make sure that you have compelling (or even personalized) content for each stage of their vetting process.

Chris Moody
Content Marketing Leader, GE Digital

“Everything you do as a marketer, can be anchored into something that is actual ROI.” @cnmoody tweet this

Ask Yourself:

• Do we know what the typical customer journey looks like for our brand?
• Do we have anchor content at each stage to keep moving them through the funnel?

How Do You Plan to Hit the Ground Running in 2018?

The verdict is in and 2018 appears to be the year that marketers MUST focus on content measurement outside of basic KPIs. The marketplace is becoming increasingly competitive so it’s essential to define your content measurement strategy by the end of the year in order to remain relevant.

What advice do you have for other content marketers to hit the ground running in 2018?

Disclosure: BrightFunnel & LinkedIn are TopRank Marketing clients.

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© Online Marketing Blog - TopRank®, 2017. | Content Conversations: How to Hit the Ground Running in 2018 | http://www.toprankblog.com

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Article Source: http://bathseoexpert.blogspot.com/2017/11/content-conversations-how-to-hit-ground.html

12 Industry-Specific Opportunities for Boosting Social Media Engagement

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand how we stack up to the competition.

While most studies offer incredibly insightful and useful information, one component may be missing: industry context.

Earlier this year, Rival IQ released its 2017 Social Media Industry Benchmark Report, featuring unique benchmark data for six different industries: Media, Higher Education, Non-profits, Food & Beverage, Fashion and Health & Beauty.

Why is context so important? As Rival IQ so eloquently said:

Key performance indicators like engagement rate, the number of clicks on a social post, or hashtag engagement rates tells a lot about what is happening as a result of activities. But it says nothing regarding whether the efforts are successful, failing, or where to focus on closing those gaps. Why? Because benchmarks are relative. … It’s easy to compare against the best, we all know those brands. That comparison often proves worthless. Comparing yourself to only the best and biggest brands is a disservice to the work your team has invested in social media.

As we near the end of the year, you’re undoubtedly preparing your 2018 social media marketing strategy. Below I share some of the report’s industry-specific opportunities for upping social engagement that deserve your consideration.

Media

Opportunity #1: Use more video on Facebook and Twitter.

According to the study, media companies boast the highest number of posts per day on Facebook and Twitter, but also the lowest engagement rates at .12% and .015%, respectively.

Coming from a journalism background, this certainly didn’t surprise me. As the news happens, media organizations use social media to spread the word—and even a slow news day produces plenty of shareable fodder. But most of that shared content are links to on-site content, which requires the user to take another step to consume the content.

As a result, media companies have the opportunity to not only draw more eyeballs in, but keep them there longer by incorporating more video into their social media strategy.  

Opportunity #2: Invest in Instagram.

This finding is pretty straight forward. According to the report, Instagram gets the least amount of love on a daily basis, with the average post per day being just .8. However, the engagement rate on Instagram is exponentially higher at 1.25%, signaling that Instagram audiences are ripe for more content.

Non-profits

Opportunity #1: Repurpose Facebook videos for Twitter.

According to the report, non-profits are “owning” native video, but they may not be utilizing it effectively across all its social channels. But as you can see from the graphs below, video is much more prevalent on Facebook than on Twitter, but engagement in that type of content is high on both platforms.

Based on the findings, Rival IQ suggested repurposing Facebook video content (or perhaps going native) for Twitter to help up engagement rates.

Opportunity #2: Leverage high-performing hashtags.

Like the media industry, non-profits have some opportunity with Instagram. According to the report, by just increasing posts per day by .2 (one more post every five days) non-profits could see a lift in engagement. Furthermore, using trending and high-performing hashtags (and related subject matter) such as #VeteransDay in their posts could lend a boost, too.

Higher Education

Opportunity #1: Up the number of status updates on Facebook.

According to the report, colleges and universities boast some of the highest engagement rates compared to the other industries in the study.

But what’s most interesting is that simple status updates do almost as well as video and photos. As a result, Rival IQ suggests that higher education organizations could up the number of status updates on Facebook and still receive great engagement.

Opportunity #2: Add visual elements to tweets.

While visuals aren’t necessarily an essential for higher education Facebook audiences, they’re a big opportunity for Twitter audiences. As you can see in the graph below, tweets with videos or photos have a significantly higher engagement rate.

INSERT GRAPH

Fashion

Opportunity #1: Incorporate more video across social channels.

Social posts featuring images are the most common type of posts among fashion brands, and while they get the most engagement, video is a close second—but less posts contain videos.

As the power of video becomes increasingly evident, fashion brands may want to incorporate more into their social strategy to drive more overall engagement.

Opportunity #2: Re-evaluate hashtags to make sure they are relevant to the audience.

According to the report, the top hashtags that fashion brands are currently using only provide slightly higher engagement compared to the other industries studied. Some of those top hashtags include a mix of holiday, lifestyle and fashion-related hashtags.

As a result, it may be worth it to go more industry-specific and focus on those fashion-related hashtags to be more relevant and boost engagement.

Health & Beauty

Opportunity #1: Focus on photos.

Video is undoubtedly an engagement driver and opportunity for most industries, but according to the report, that’s where the health and beauty industry differs. In fact, photos trump video in engagement on Facebook and Twitter for health and beauty companies.

This signals that health and beauty brands should double-down on the creation of quality, compelling photos for use across their social channels.

Opportunity #2: Use industry-related hashtags.

When it comes to Instagram, Rival IQ’s study found that industry-related hashtags such as #moisturizer or #healthyskin—rather than just top-performing or trending hashtags like #ValentinesDay—get high engagement rates.

Food & Beverage

Opportunity #1: Invest in compelling imagery for use across channels.

Photos are the most common type of social posts for food and beverage companies—and for good reason as they drive high engagement. As a result, food and beverage brands should absolutely be investing in high-quality, compelling imagery that will resonate with their audience.

Opportunity #2: Get on the Twitter bandwagon.

According to the report, food and beverage companies are rocking it on Twitter, significantly outperforming other industries. So, if you’ve been wondering whether Twitter is worth the investment, it may be a good time to incorporate Twitter into your strategy.

Read the full Rival IQ report here.

The Bottom-Line

Simply put, there’s no one-size-fits-all strategy for fostering engagement on social media. While many industries have the same high-level opportunities for adding video, producing quality images and refining hashtagging strategies, there are nuances and caveats that are industry-unique.

So, as you work to refine your strategy today, tomorrow and beyond, do so with your unique industry and audience at the forefront of your mind. However, don’t neglect the great things happening outside your industry bubble. After all, a little inspiration can go a long way.

Looking for a little of that inspiration? Check out our post What All Marketers Can Learn from Fast Food Giants Crushing Twitter.

Have some insight to lend on this subject? Share your thoughts in the comments section below.

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© Online Marketing Blog - TopRank®, 2017. | 12 Industry-Specific Opportunities for Boosting Social Media Engagement | http://www.toprankblog.com

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Article Source: http://bathseoexpert.blogspot.com/2017/11/12-industry-specific-opportunities-for.html

Does your website exude E-A-T?

When it comes to SEO, there are no secret magic tricks. Contrary to what many want you to believe. In fact, over the last several years, Google themselves has proactively provided more and more details on what it takes to perform well online. One of those ways is through their Search Quality Rater Guidelines.

These guidelines provide Google’s human raters instructions on how to evaluate search engine quality, website quality, & page quality.

One of the more important takeaways from the 160 page document is the acronym E-A-T. That is the question today, Does your website exude E-A-T? If not, it’s time to rethink your website altogether and make improvements if you want to see success in SEO.

What is E-A-T?

The acronym stands for Expertise, Authoritativeness, and Trustworthiness. In short, websites that exude more EAT are considered to be of higher quality than those that don’t.

In fact, the guidelines themselves state that EAT is one of the most important factors when determining an overall Page Quality rating.

How is E-A-T determined?

When trying to determine whether your website exudes EAT, look at the following characteristics and be honest with yourself:

1. Does your website/page have high quality main content?

This doesn’t mean that the pages that have more content on them are better it simply means that the pages that do the best job at answering the user’s query in the most complete manner is likely to see higher quality ratings than not.

You should be an expert in your field. Provide the credentials to show that off and make sure your content speaks to your expertise. If you’re website is medical, financial, or legal in nature this is even more important vs that of a humor website.

When the raters evaluate the quality of the main content they spend time examining it before determining a conclusion. Is the content is factually accurate? If your page features calculators, videos, or pictures, do they all work and show? If your page is a shopping page, does it have products and if you add to the shopping cart, does it work?

All of these little things are taken into consideration when determining the quality. A great way to see if your website’s main content meets the user’s needs is to look at the websites that are ranking well and see what they are doing that you aren’t. Also, look at the People also ask section for a SERP and see if your content includes answers to those common questions.

2. Does your website make it clearly known who is responsible for the website and how to contact you?

Yes, it is important for users that visit a webpage to clearly see information about who you are & how to get in contact with you. Do you show your address? Phone number? Email addresses? Explanations about your business or website? Having this information helps build user trust which is part of the examination when a human rater determines quality.

3. Does your website have a positive reputation?

When you Google your business or website name and look at the results in the SERPS, do you have articles talking bad about you? Are your reviews mostly negative in nature? If so, those will likely affect the rating you receive. While have a negative review is common in nature, it’s more about the quantity and if the majority of the coverage about your brand is negative. If you have 10 reviews and 2 are negative then it’s likely not going to have any impact.

E-A-T Good Feel Good

Your website will only be as good as what you put into it. If the time, effort, expertise, and talent/skill that has gone into your pages is lacking, then it’s time to update and improve. It’s not me that is saying this, it’s Google so take it to heart and make the necessary changes so  you can start seeing success in SEO.

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4 Emerging Marketing Channels You Should Adopt in 2018

Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’

To increase our chances of hitting our targets, we often weave several channels into our marketing strategy, putting our brand in front of more potential leads. However, in today’s digital landscape, it can feel like new platforms and social networks pop up daily leaving you to wonder if you need to change up your strategy.

Below, we gathered our top five emerging digital marketing channels to help you decide which channels are worth focusing on and stay top of mind with your target audience. Read on to learn how you can adopt them into your 2018 marketing plan.

1. Messaging Apps

Messaging apps are now 20% bigger than social networks, creating new pathways where you can target your audience. This includes messaging apps like WhatsApp, Slack, WeChat, and Facebook Messenger. Facebook Messenger alone is on the phones of over 1.2 billion people and with mobile now accounting for 57% of internet traffic, it’s important for your brand to be visible on the mobile apps your audience uses.

Through strategic advertising and integrated chatbots, your brand can attract and support more customers through messaging apps. For example, you can send sponsored, personalized messages to people who have messaged your brand in the past to start a dialogue. Then, with well-designed and thoughtful bot, you can automate the conversations and interactions your brand has with your audience to draw them closer to converting.

2. Medium

With 91% of B2B marketers stating that they use content marketing, odds are you already create noteworthy content for your brand. Medium, a publishing platform where people “read and write things that matter,” allows you to distribute that content with an engaged and thoughtful audience. And through Medium’s priority on quality content, the size of your audience doesn’t affect the virality of what you have to say, which differs from how other publishing sites and networks work.

As a platform for individuals and their opinions, Medium is a place for your brand’s thought leaders to share their progressive ideas. Instead of publishing content as a business, ask your brand’s top minds to post content that is thought provoking, yet relevant to your industry or business. With over 126 million website visits to date and growing, Medium’s active users will highlight and interact with your content, increasing the visibility of your content on the platform.

3. Reddit

Boasted as “The Front Page of the Internet”, Reddit provides another unique opportunity for brands to engage new, active audiences. With over 250 million users to date, Reddit allows users to create, share, and discuss online content and vote on their submissions. This has resulted in an active, loyal, and engaged community full of user-generated content. In fact, after 1.69 billion website visitors to date, Reddit has an average site visit duration of over 10 minutes.

Get started with Reddit by selecting a few subreddits (i.e. threads dedicated to specific topics) that are appropriate for you to share your content in. You can also try out Reddit’s advertising features which allow you to sponsor a post to the front page of a subreddit. And if you’re feeling extra brave, you can host an AMA (Ask Me Anything) on Reddit, which allows you to have a Q&A session with Reddit’s community. Be warned, however: posting on Reddit can be a bit like walking through a minefield—you never know what you’re going to get.

4. YouTube

Video accounts for 74% of all internet traffic, meaning your audience spends a majority of their time online watching a video. While YouTube has been around for over a decade, it still hasn’t made it into many marketing strategies with only 30% of B2B marketers believing video will be critical to their content marketing. Today, YouTube is the world’s second largest search engine and second most visited site, making it a prime place to distribute video content and engage audiences.

While producing your own video may seem daunting, video creation has never been more accessible through new SaaS offerings and sophisticated phone cameras. Plus, your videos don’t need to be overly complicated. Showcase your company’s thought leaders through one on one interviews, live streamed Q&A’s, or webinars. In addition, you can create in-depth tutorials that walk your audience through difficult problems, highlighting your expertise and educating your audience. For more ideas on the types of videos you can create, see how seven brands are using long-form video content to connect with audiences.

Mix Up Your Content Marketing Game

Finding the right content marketing mix that successfully engages the right people isn’t an exact science. For more tips and ideas on how to find that perfect balance, check out these content marketing mix tips.

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Article Source: http://bathseoexpert.blogspot.com/2017/11/4-emerging-marketing-channels-you.html

Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content - with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, meta description and page content were near the bottom. Search Engine Journal No One Trusts Social Media, but They'll Keep Using It Anyway [New Data] Distrust for social media is on the rise, with close to half of survey respondents saying that Google, Facebook and Twitter are 'untrustworthy.' However, despite the distrust, few plan to stop using social networks and Google. HubSpot Study Finds Sharp Drop in Time Spent on Facebook eMarketer reports: "Facebook users in the US spent more time with the platform than users of any other social network, 18 hours, 24 minutes. But that was a significant drop from the 32 hours, 43 minutes recorded by Verto Analytics a year ago." eMarketer 2017 Consumer Trends Report What do US consumers care about in 2017? In this new study, social media data shines some light onto what topics of conversation are most prevalent and what conversations are emerging. Crimson Hexagon The State of E-Commerce in Fast-Moving Consumer Goods [Infographic] According to MarketingProfs, this infographic "offers insights into the current state of e-commerce in FMCG, also known as CPG (consumer packaged goods), as well as why e-commerce is no longer just an option for FMCG (it's a must-have) and which verticals have seen the most growth."  MarketingProfs Facebook debuts web-based VR experiences within standard News Feed Facebook has recently released examples of brands who have developed VR apps with which users can interact in the Facebook News Feed and mobile app. Facebook is calling them "360 experiences". MarketingLand Google AdWords Editor updates to support budget type option for video ads & more Google has announced even more updates to their AdWords Editor program. These updates will support new features like Gmail asset-based ads, video extensions and a new budget type option for video ads. Search Engine Land What were your top digital marketing news stories this week? We'll be back next week with more digital marketing news. Have something to share? Tweet to @toprank!

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Article Source: http://bathseoexpert.blogspot.com/2017/11/digital-marketing-news-tech-abm-top.html

The TopRank Marketing Team Reflects & Gives Thanks

Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones.

Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more. Others (like myself) take a more non-traditional approach and host a Friendsgiving with no turkey (don’t worry, there is prime rib).

The team at TopRank Marketing has our own Thanksgiving tradition which includes asking our team members to share thanks on a specific topic each year. Last year we shared why we were thankful for our clients and the year before we focused on why we were thankful for our team members.

This year, we decided to focus on what we are most thankful for in our career and what we’ve learned in our time at TopRank Marketing.

So sit back, put on your stretchy pants and take a moment to digest what some of our team members are most thankful for this year.

Steve Slater
Digital Advertising Manager

I’m thankful to have a career that is constantly changing and challenging me to change with it. I’m thankful to be at TopRank Marketing because it’s a company where open feedback and communication is valued. It’s also a company where personal growth and collaboration is baked into the culture.

Lee Odden
CEO

I am incredibly thankful to work in an industry where curiosity, passion, creativity and a focus on marketing results can be rewarded in so many ways. Not only do I have the opportunity to gain digital marketing knowledge working with first class clients and an amazing team at our agency, but I get to share their success stories at marketing conferences all over the world.

Josh Nite
Content Marketing Manager

TopRank Marketing has been a career rebirth for me. In two years I learned more than I did in a decade at my old job. I’m so thankful for leadership that cares about nurturing talent, and for the incredibly smart team I work with. Everyone is so generous with their knowledge, and I couldn’t be more grateful.

Myrle Croasdale
Copywriter

I am thankful to be part of a team that is leading in the digital marketing arena. The TopRank Marketing team intentionally works to stay ahead of emerging trends to deliver concrete results for clients. It great to be part of such a dynamic team.

Mike Odden
Research Analyst

As working at TopRank Marketing is my second career ( I thought in public schools for 31 years ) I feel very  blessed to have the opportunity. To see TopRank  Marketing grow and to be part of this team of super professionals is fantastic!

Caitlin Burgess
Senior Content Marketing Manager

I’m incredibly thankful for the opportunity to work and grow with so many amazing, talented people. Thanks to the support and nurturing I’ve received, I’ve cultivated great friendships and had the opportunity to grow and refine many areas of my marketing skillset. So, a big thank you to every TopRank Marketing team member. I couldn’t do what I do without you.

Debbie Friez
Social Media Lead

I am thankful for the opportunity to learn from the great minds at TopRank Marketing every day. When you work with creative intelligent people you can’t help but cultivate new ideas and push to do better work. I’m really looking forward to the new opportunities 2018 will bring!

Elizabeth Williams
Account Manager

I feel so wonderfully blessed to have the opportunity to work at TopRank Marketing. I am thankful to be surrounded by such outstanding, industry-leading digital marketing professionals. I love to learn alongside and from the expertise of my team as we take on big challenges and drive results for our clients. I can’t wait to see how we can continue to grow and improve in 2018.

Ashley Zeckman (That’s Me!)
Director of Agency Marketing

Where do I start? I am incredibly thankful for the various mentors and teammates that I have had throughout the years. Without these people who have helped guide me, I would know far less than I do today.

My time at TopRank Marketing especially has been filled with opportunities that I feel incredibly lucky to have. Lee our CEO has been a fantastic mentor and has bestowed an incredible amount of knowledge on me related to all things digital marketing, but especially around the topics of content marketing and influencers. The team members that I have the opportunity to work with every day are some of the top in their field and I am fortunate to learn something new each day. I would also like to thank the amazing people who have given me a chance and helped me step outside of my comfort zone to get up in front of audiences and speak on topics relating to content and influencers including Ann Handley and Nick Westergaard (you guys are amazing!).

Rachel Miller
Influencer Marketing Manager

I am thankful for the opportunity to meet and learn from so many top minds. I am truly grateful that my role allows me to build relationships and learn new skills on an almost a daily basis.

Amy Higgins
Account Manager

I’m thankful for the relationships that I have built with my clients. 

Together, we have launched amazing, thought provoking campaigns — ones that exceed audience expectations and engage interesting conversations with a ton of thought leaders in the market.

Nick Nelson
Content Strategist

I know this response will sound cliché, but it is amazing to do work that you genuinely enjoy, and are passionate about.

I’ve been writing relentlessly since the days when I’d print out a neighborhood newspaper as a 9-year-old and deliver it to doorsteps around the block (“The Daily Mouse,” we named it). I’m beyond grateful to now have a career in which I get to write creatively on a regular basis, helping clients articulate their brand narratives and reach people in unique new ways.

I know from my own past experience, and from conversations with many others, that it’s not exactly common to have a job you wake up and look forward to each day. That isn’t lost on me, and never will be as long as I’m lucky enough to be doing what I do.

Anne Leuman
Copywriter

I am thankful for all of my awesome TopRank Marketing coworkers who afford me the opportunity to learn from them each and every day. They truly put the “top” in TopRank (for the record, they also put the “prank” in TopRank).

Katie Uphus
Vice President of Operations

I am thankful for the opportunity to join the TopRank Marketing team and help set them up for growth and greater success!

Have a Safe, Happy & (Somewhat)Healthy Thanksgiving

Thank you to our amazing clients, influencers and followers for everything that you do. Without all of you, we literally wouldn’t be here.

Whatever your plans are for the long weekend, we hope that you set aside some time to relax and unwind. You’ve earned it.

Happy Thanksgiving!
The Team at TopRank Marketing

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© Online Marketing Blog - TopRank®, 2017. | The TopRank Marketing Team Reflects & Gives Thanks | http://www.toprankblog.com

The post The TopRank Marketing Team Reflects & Gives Thanks appeared first on Online Marketing Blog - TopRank®.

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