Admit it. On Halloween night, the fierce competitor within you sprinted from home to home to claim as much sugary bounty as your pillowcase could carry. But the loyalist and purist in you was on the hunt for a specific candy treat. A treat that put all the rest to shame; a treat that always hit the sweet spot. via GIPHY For me, that coveted treat was: the Almond Joy. Sweetened coconut. Crunchy almonds. Smooth milk chocolate. Devilishly delicious, but ghoulishly elusive amongst a sea of KitKat- and Snickers-purchasing households. (Here’s to you, organic reach on Facebook.) As marketers, we all have our favorites. From tactical techniques that sweeten our marketing mix to the integration of marketing elements to tantalize our audience’s taste buds, the TopRank Marketing team weighs in on both fun- and king-size marketing treats they can’t resist.
Our Favorite Marketing Sweet Treats
Josh Nite
Senior Content Marketing Manager My favorite candy is black licorice. Black licorice doesn't appeal to everyone. That's a quality I like in candy—and in marketing, too. It's easy to make something bland and sweet that everyone tolerates—like, say, Necco Wafers—but that's not how you get raving fans. I've never met anyone passionate about Necco Wafers. Conversely, I've never met anyone who "kind of liked" black licorice. You love it or you hate it. Good marketing takes a bold stand, with personality and purpose. It draws in a target audience and excludes the rest. Love or hate black licorice, it's a perfect reminder that great marketing doesn't aspire to blandness.
Elizabeth Williams
Senior Account Manager Baby Ruth: My favorite part about Baby Ruth bars is they've got a little bit of everything—nuts, nougat, caramel, all with a chocolate coating. And, flavors all work so well together! To work well, good marketing must parallel Baby Ruths: A diverse yet integrated mix so that we can reach our audiences whenever and wherever they are and with a consistent message that resonates with their needs.
Nick Nelson
Senior Content Strategist Skittles. These bite-sized bursts of fruity flavor remind me of social media marketing. The bright colors reflect the vibrant imagery that stands out on feeds, and the many different flavors and colors represent the diversity of voices and viewpoints you can find across various networks.
Annie Leuman
Content Strategist Reese’s Peanut Butter Cups. Two incredible ingredients in their own right, come together to make an irresistible combo—kind of like SEO and content. Content is the peanut buttery center, and it’s wrapped in the perfect amount of chocolate to delight it’s consumers’ senses (and leave us all asking for more).
Ashley Zeckman
Senior Director of Digital Strategy I’ll admit it, I’m a sucker for Starbursts. There are so many different delicious flavor varieties—from tropical to classic to my all-time personal favorite: All Reds. Much like the industry experts and influencers we partner with, the different flavor profiles add punch and pizzazz to the content palette.
Tiffani Allen
Associate Director of Search & Analytics Twix. To borrow from Saturday Night Live’s Stefon: This candy has everything. Chocolate. Caramel. Cookies. A clever marketing strategy. Everything, people. The combination of three complementary, yet distinctly different flavors reminds me of a well-integrated digital marketing mix of search, content, and influence. While each discipline on its own is delicious, it’s the mix of all three that produces a truly crave-worthy treat.
Lane Ellis
Social Media and Content Marketing Manager From the 1850s until the 1920s my great-great-uncle Henry H. Ellis, and later his son, ran a confectionery and bakery making homemade candies. The business started first in Janesville, WI and then from 1867 on, moved to Cheyenne, WY, so I suppose my fondness for sweets runs in my family. I love marzipan and adore chocolate, so as a child over Halloween, when a particularly generous and creative woman placed a wrapped chocolate-covered marzipan candy in my sugary goodie bag, I was overjoyed. Decades later, the two mingling flavors are still a favorite, and remind me of a type of marketing nirvana in which two already excellent practices meld together to form something truly rare and beautiful, akin to when a favorite professional comedian takes over the social media channels of a company you're a longtime fan of.
Witch Way to the Candy?
Sorry. Bad pun. Moving on … Regardless of where your loyalties lie in the marketing sweets realm, perhaps the nuggets above will encourage you to reach into the candy bowl for a new variety. What marketing sweet is at the top of your trick or treating list? Tell us in the comments section below.The post Trick or Treat: The Spellbinding Marketing Sweets the TopRank Team Can’t Resist appeared first on Online Marketing Blog - TopRank®.
Article Source: http://bathseoexpert.blogspot.com/2019/10/trick-or-treat-spellbinding-marketing.html
Canva regularly asks relevant questions of its Facebook community and actively responds positively in emoji-rich comments, such as a recent color and hue-related post which inquired 
Canva hosts several Facebook groups including a 
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At TopRank Marketing we are 
Using podcasting can be a great way to improve customer experience game, and we’ve published several in-depth looks at how B2B marketers can promote podcasts, and have also gathered together an industry-leading list of top marketing-related podcasts, which you can find here:
Delighting your audience includes understanding your customers, and understanding how your prospects or customers interact with your brand… Your goal is to be pathologically empathic to your customers. Why? Because: Empathy is the Miracle-Gro of a thriving customer-centric business. – 
True content marketing starts at setting specific, concrete goals on what we believe audiences who engage with our content will do vs. those who don’t. Will they close faster? Will they stay longer? Will they buy more? That’s the benefit of content marketing. And it starts with setting measurable goals not for the content — but for the audience we want to impact. – 
Successful partnerships with influencers require an understanding of what the audience wants and how a brand/influencer collaboration can give it to them. Finding ideal influencers for impact means discovering those with on-topic credibility, the ability to publish, and engaged network and a willingness to share. Matching the right types of influencers with the right content for mutual benefit is essential. Brandividuals can drive awareness, subject matter experts can create engagement and customers who advocate can help inspire sales. As a result, customers get great content, brands attract new customers and influencers earn exposure and access to opportunities. – 
We admonish companies to ‘become publishers’. However, boredom is not a PUBLISHING problem, it’s a RELEVANCE problem, which is an INNOVATION problem. B2B's publish endless content, but studies show underperforming outcomes in aggregate. We must synthesize the throughput and format models of publishing with those of social innovation and entrepreneurship. – 
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In a dialogue, you cannot truly listen if you’re just impatiently waiting for your turn to speak. In a noisy content world, this behavior is inadvertently applied in how we, as content leaders, engage with our audiences. We pump out content and then wait until it’s our turn to speak again and pump out some more per our content calendars. What use is it if neither side is listening? Content is meant to be a source of dialogue. – 
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