Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates

Content Trends 2018: BuzzSumo Research Report A new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media Today YouTube recently added automatic english language subtitles for live-streaming videos, along with the ability to replay live-streamed videos and chat simultaneously and more.  Social Media Today Google Releases Mobile Scorecard & Impact Calculator Tools To Illustrate Importance Of Mobile Page Speed Google continues to reinforce the importance of mobile page speed. The search engine recently released tools to help website admins and marketers alike better understand why speed matters on mobile.  Search Engine Land We Regret to Inform You That Vero Is Bad [Updated] Although Vero was supposed to be the better Instagram, but that doesn’t seem to be the case in light of functionality issues that have come to the surface. Gizmodo Making your first AMP Story: Google’s answer to Snapchat and Instagram Google recently announced AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Search Engine Land Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology According to recent research from Adobe, technologies like augmented reality , virtual reality and artificial intelligence are poised to help accelerate the mobile evolution. AdWeek Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects Search Engine Journal reports: “Google has updated the search results pages by adding breadcrumbs to the top of the page. The breadcrumbs are triggered by informational search queries and are accompanied by images.” Search Engine Journal Media Buyers: Snapchat Is Focused On Enabling Commerce In Ads Look out Pinterest in Instagram -- Snapchat is making a play for eCommerce advertisers. According to Digiday: “Snapchat is working on developing new commerce units to bolster its e-commerce offering.” Digiday Twitter's Rolling Out its New 'Bookmarks' Feature to All Users Twitter announced that it’s rolling out its new ‘Bookmarks’ feature, which serve as an alternative to liking a Tweet you want to view later. Social Media Today Facebook Rolls Out Job Posts To Become The Blue-collar Linkedin Facebook is trying to compete with LinkedIn in the job market, and they’re starting with skilled workers. TechCrunch GDPR Study Shows 65% Of Companies Unable To Comply MediaPost reports: “Data Applications provider Solix Technologies released the results Tuesday of a survey outlining the General Data Protection Regulation (GDPR) readiness assessment, revealing that the majority of organizations are not prepared for May 2018 GDPR enforcement.”  MediaPost   On the Lighter Side: Skippy Goes Smooth With Mark Ronson Soundtrack To Promote Its Creamy Peanut Butter - The Drum Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts - AdWeek TopRank Marketing (And Clients) In the News: TopRank Marketing Blog - The 50 Best Business & Marketing Blogs - Detailed Steve Slater - Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales - BigCommerce Rachel Miller and Lee Odden - Top Influencers to engage with ahead of the #SMMW18 conference - Onalytica Lee Odden - Top 100 Digital Marketers 2018 - Brand24 Alex Rynne (LinkedIn) and Lee Odden - 7 Things Learned from Attending B2BMX - Cassie Ciopryna Lee Odden - Humanizing Marketing —Takeaways from #B2BMX 2018 - Tabitha Adams Cherwell Software - Cherwell Software wins the 2018 Killer Content Award! - Alison Munn We'll be back next week with more digital marketing news! If you need more in the meantime, follow @TopRank on Twitter or subscribe to our YouTube channel.

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