How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now 82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer How Bad Data Hurts B2B Companies [Infographic] Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic] Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today Social Media Users Value Brands Responsive To COVID-19 Crisis 83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost Why It Takes So Long to Apply Data-Driven Insights to Campaigns Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs Instagram Live Streams Can Now Be Viewed on the Web Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today 
Twitter notifies users that it’s now sharing more data with advertisers Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge What Customers Need to Hear from You During the COVID Crisis The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today Content Plays Various Roles in Brands’ Customer Engagement Strategies 61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts ON THE LIGHTER SIDE: 
A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
- Amie Krone — Navigating the new world of working at home — Chaska Herald
- Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
- Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines
The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.
Article Source: http://bathseoexpert.blogspot.com/2020/04/digital-marketing-news-shifting-b2b.html
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