25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B

Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional speakers, and this year is no different aside from the virtual element the pandemic has necessitated. MPB2B will take place November 4 - 5, 2020 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in a new virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue. Just who are the experts that MPB2B has carefully chosen for this year's event? To help B2B marketing professionals learn more and connect with the experts and influential speakers at this year's event, we've sorted through the master list of presenters to identify 25 of the top B2B marketing social influencers to follow and learn from in 2021 and beyond. List Methodology: Our starting point is to identify and validate the credentials of all the speakers presenting at MPB2B. We then imported this scrubbed information into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the MPB2B speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics. A variety of criteria go into such a ranking, including:

• Topical relevance of the content each influencer publishes
• Network engagement with on-topic content
• Network size and reach

Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don't take into account relevant influencer activity from additional platforms in the social media universe. Many thanks go out to each of these generous speakers who provide top-notch B2B marketing best practices, tips, and advice during this year unlike any other. In our list for 2020 you'll likely see several familiar faces, along with a refreshing mix of new B2B marketing industry influencers. If you'd like to follow all 25 B2B marketers in one shot, we've made a Twitter list for you. Enjoy! Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: KEYNOTE: Toast by the Fire: A Fireside Chat with Toast, Inc.’s Kevin Hamilton + Ann Handley About Marketing in a Covid World Presenting: How to Create an Email Newsletter People Will Clear Their Calendars to Read: 5 Lessons from the Past 8 Months Lee Odden @LeeOdden CEO, TopRank Marketing Presenting: New Research: How to be Successful With Influencer Marketing Christopher Penn @cspenn Co-Founder, Trust Insights Presenting: B2B Marketing Analytics Strategy Presenting: Ask Me Anything With Christopher S. Penn Pam Didner @PamDidner B2B Tech Marketing Consultant & Author, Relentless Pursuit Presenting: 5 Creative Ways Marketers Can Support Their B2B Sales Team Carla Johnson @CarlaJohnson Keynote Speaker, Author, Marketing & Innovation Strategist Presenting: Innovators and Intrapreneurs: B2B Marketing’s Next Big Role Mark Schaefer @markwschaefer Author, Speaker, Podcaster, Consultant Presenting: The Pandemic Made Me Reimagine Marketing Gini Dietrich @ginidietrich Founder & CEO, Spin Sucks Presenting: The Blueprint to Build a PESO Model Content Marketing Program Robert Rose @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Presenting: Re-Boot Your B2B Content Marketing Measurement In 20 Minutes David Meerman Scott @dmscott Fandom Strategist, Fanocracy Presenting: Keynote: YES, You Can Build Passionate Fans in B2B Businesses! Juntae DeLane @JuntaeDeLane Founder & Chief Strategist, Digital Delane Presenting: Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis Jon Miller @jonmiller Chief Product Officer, Demandbase Presenting: I Predicted Marketing Automation and It Changed Everything – Here’s What's Next Jason Falls @JasonFalls Director of Digital & Social Strategy, Cornett Presenting: Winfluence: Rethinking Influencer Marketing Brian Fanzo @iSocialFanz Virtual Keynote Speaker, iSocialFanz Presenting: Re-Inventing Virtual Presentations So They Suck Less Andy Crestodina @crestodina Co-Founder & CMO, Orbit Media Studios Presenting: Advanced Content Marketing And Optimization for B2B Marketers Ardath Albee @ardath421 CEO, Marketing Interactions Presenting: Dance with the Ones You Know: Use Retention Strategy to Grow Joe Lazauskas @joelazauskas Head of Marketing, Contently Presenting: How to Create Truly Memorable Content According to Neuroscience Melanie Deziel @mdeziel Chief Content Officer, StoryFuel Presenting: How to Generate Hundreds of Content Ideas Quickly & Easily Ashley Zeckman @azeckman Senior Director, Inprela Communications Presenting: How to Create Meaningful Experiences That Inspire Action in an Unpredictable World Nick Westergaard @nickwestergaard Chief Strategist, Brand Driven Digital Presenting: Presidentially Speaking: B2B Communication Secrets from US History Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: B2B Content Ideas Worth Stealing Ashley Faus @ashleyfaus Content Strategy Lead, Software Teams, Atlassian Presenting: Scaling Thought Leadership: Four Pillars to Fast-Track Your Strategy Zontee Hou @ZonteeHou President & Chief Strategist, Media Volery Presenting: Future-Proof Your Social Media Strategy Through Smart Measurement Ahava Leibtag @ahaval President, Aha Media Group Presenting: Be a Better Marketer By Being a Better Baker Keith Reynold Jennings @keithjennings Vice President, Community ImpactPresident, Jackson Healthcare Presenting: Higher Ground: A Guide to Navigating Success & Significance in Your Career Tyrona Heath @tyrona Director, Market Engagement, The B2B Institute, LinkedIn Presenting: KEYNOTE with Ty Heath — Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition BONUS: In addition to this fine list of B2B marketing über-smarties, here is a list of 10 of our most insightful articles about B2B content marketing from the past 12 months:

• 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld
• Your Guide to Effective Storytelling in B2B Content Marketing
• 5 Steps for a More Powerful B2B Content Marketing Strategy
• 7 B2B Content Marketing Tactics For Long Term Success
• Why Content Marketing is More Important Than Ever for B2B Brands
• Manufacturing Runs: 9 Summer Content Marketing Tips Drawn from the Diamond
• Why SEO & Influence are Critical to Pandemic Era Content Marketing
• 5 Examples of Effective B2B Content Marketing in Times of Crisis
• Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results
• 5 Ways to Humanize B2B Content Marketing

And here are the previous B2B marketing influencer lists we've published:

• B2B Marketing Influencers to Follow in 2019
• B2B Marketing Influencers to Follow in 2018
• B2B Marketing Influencers to Follow in 2017

Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the top-notch influencers on the list. Be sure to connect with the TopRank Marketing team virtually attending the #MPB2B conference including Lee, who will be presenting "New Research: How to be Successful With Influencer Marketing" on Thursday, November 5th at 12:55 p.m. Eastern, and look for live-blog coverage here on TopRank's Online Marketing Blog.

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