Instagram Announces That Stories Drafts are Coming Soon Facebook-owned Instagram will roll out a new scheduling option that will provide a helpful change for digital marketers who are using the native Instagram Stories interface, the firm recently announed. Social Media Today B2B Highlights From "The CMO Survey" 51.3 percent of B2B marketers said they were more optimistic in January 2021 than during the fourth quarter of 2020, while 77 percent said it isn't appropriate for their brand to take a stance on politically-charged issues — two of numerous findings of interest to digital marketers in new CMO survey data. B2B Marketing Directions Study: Ad overload could pose steeper risk to brands than messages near inappropriate content Some 52 percent of U.S. consumers say that they see overexposure to ads as the top cause of negative brand perceptions, especially those that were seen as distracting or otherwise intrusive, according to newly-released survey data. Marketing Dive Google My Business releases tool to manage your reviews Google has rolled out a new feature for its Google My Business service that allows marketers to conveniently monitor the status of multiple firm review take-down requests, the search giant recently announced. Search Engine Land 30-Second Video Ads Have Taken Over Some 4 in 5 digital video ad impressions are comprised of the 30-second format, ousting the previous 15-second format as the most used video ad length, while the average time spent viewing videos ads has remained mostly stable, according to recently-released survey data. MarketingCharts Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023 Nearly half of 2020’s $17.8 billion telecommunications industry advertising spending went to digital — the only channel with rising telecom ad spending — according to recently-released forecast data of interest to online marketers. MediaPost 
4As Report: Agencies Stepped Up In Times Of Trouble Client engagement levels at advertising agencies climbed some 90 percent over the past year as the pandemic spurred increased use of online collaboration tools — one of several findings of interest to digital marketers in newly-released American Association of Advertising Agencies study data. MediaPost Digital's Big 3 Are Now The Majority Of U.S. Ad Spending For the first time, in 2020 Google, Facebook and Amazon combined to attract the majority of ad spending in the U.S., with ad revenue for the so-called triopoly reaching more than $115 billion, according to recently-released analysis data. MediaPost Advertisers Are Podcast Listeners, And New Report Finds That’s Also Making Them Ad Buyers 56 percent of advertisers say the global health crisis has given increased importance to podcast advertising, with a third of advertisers saying that podcast ads drive better brand buying consideration scores — two of several statistics of interest to digital marketers contained in recently-released podcast advertising report data. Inside Radio How Should Brands Create Better Long-Term Relationships with Customers? Just 17 percent of senior marketers say their firms track customer lifetime value (LTV), while 62 percent hope to improve LTV through developing a unified customer view, according to recently-released report data from the CMO Council and Deloitte. Understanding emotive drivers and delivering on brand promises top the survey list. MarketingCharts ON THE LIGHTER SIDE: 
A lighthearted look at “reinventing the marketing 4Ps” by Marketoonist Tom Fishburne — Marketoonist March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket — Adweek TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Why Content Is Important for SEO — Search Engine Journal
- Lane R. Ellis — 10 Ways to Monitor and Improve Your Small Business Online Reputation — Small Business Trends
- Lee Odden — Entrepreneurs on Fire: A Sneak Peek of Chapter 8 of The Common Path to Uncommon Success! — Entrepreneur on Fire
- Lee Odden — What Does it Mean to Market with Empathy in 2021? — Heinz Marketing
The post B2B Marketing News: Long-Term Brand Relationship Study, Digital Ad Spending Climbs, Ad Overload Survey, & Google’s New Review Tools appeared first on B2B Marketing Blog - TopRank®.
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