Elevate B2B Marketing News: LinkedIn’s New B2B Tools, ChatGPT Gets API, B2B Content Marketing Sees High ROI, & B2B E-Procurement Rises

E-procurement sales top $1 trillion [B2B Marketplaces Report] B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace sales reaching $112 billion, while overall B2B e-commerce sites and apps reached $1.94 billion during 2022 — three of numerous findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360 B2B Marketers Remain Enamored with Content Marketing 62 percent of B2B marketers have highlighted content marketing as the channel with the highest return on investment (ROI) when it comes to producing leads, with 41 percent pointing to live events, 39 percent email, and 38 percent word-of-mouth, according to recently-released survey data. MarketingCharts [bctt tweet="“Content marketing is evolving and becoming more efficient, as a result. 70% of B2Bs that use it say that it’s much more effective than it was last year.” — A. Lee Judge @ALeeJudge" username="toprank"] LinkedIn rolls out new relationship intelligence tools for B2B marketers and sellers Microsoft-owned LinkedIn has released an array of new tools aimed at finding and fostering the most relevant B2B audience relationship on the professional social platform, with its new Relationship Explorer, along with other improvements including expanded Sales Navigator search functionality and new intent data, LinkedIn (client) recently announced. The Drum OpenAI launches an API for ChatGPT, plus dedicated capacity for enterprise customers With the release of its new application programming interface, OpenAI — the organization behind generative artificial intelligence (AI) chatbot ChatGPT technology, has begun courting greater business integration, while also launching API developer access to its automatic speech recognition system Whisper, OpenAI recently announced. TechCrunch LinkedIn Adds More Ad Targeting Criteria, Provides Tips for Campaigns LinkedIn has added more than 120 new product interest options for marketers using the platform's advertising services, along with expanded service interests within its LinkedIn Economic Graph feature, the professional social platform recently announced. Social Media Today Bing Webmaster Tools Adding Bing Chat & Index Coverage Reporting Microsoft’s Bing search engine has begun rolling out an array of new integrated performance reporting data for its Bing Chat AI feature, which will make its way to the firm's Bing Webmaster Tools, Bing announced recently at the Pubcon conference. Search Engine Roundtable LinkedIn Adds New Visual Display Elements on User Profiles, Scheduling Tools for Newsletters B2B marketers will have more options for highlighting content on LinkedIn user profiles, as videos, articles, images and additional content types have gained greater visibility with the rollout of LinkedIn’s newest user profile feature update, including the ability to more prominently feature LinkedIn newsletter content, the professional social platform recently announced. Social Media Today Google Ads: New Features For Performance Max Campaigns Google’s multi-channel advertising platform Performance Max has received an update that includes support for the specific exclusion of brands with new filtering options, along with a greater variety of performance reporting options, Google recently announced. Search Engine Journal Only 25% of marketers report having all the data needed for personalization 49 percent of marketers have said that when it comes to having all the data they require to improve personalization efforts, they somewhat agree, with 25 percent strongly agreeing that they have the data they need, while just 26 percent noted not having access to as much personalization data as they would like — some of the findings included in newly-published marketing personalization data survey results. MarTech Do B2B Demand Gen Priorities Differ This Year? [Report] 45 percent of largely U.S.-based B2B marketers have said that they see improved sales and marketing alignment as a top 2023 priority, with 41 percent pointing to having better ways to measure return-on-investment (ROI) on demand generation efforts, according to recently-released survey data of interest to B2B marketers. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “The AI Pivot” by Marketoonist Tom Fishburne — Marketoonist If we plan to live on the Moon, it's going to need a time zone — The Register TOPRANK MARKETING & CLIENTS IN THE NEWS:

• • TopRank Marketing — Four B2B Digital Marketing Predictions For 2023 — Forbes
  • Lane R. Ellis — This Week in Marketing: Influencing Customer Engagement — LinkedIn (client)

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW: Kathleen Booth @WorkMommyWork Justin Gray @Jgraymatter Maureen Blandford @MaureenB2B John Jantsch @ducttape Melissa Ariana Case @startabuzz Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you come across a particularly pertinent B2B marketing news item for the week that we haven't yet mentioned? If so, please don't hesitate to drop us a line in the comments below. Thank you for taking the time to join us for the Elevate B2B Marketing News, and we hope that you will return next Friday for another arrayof the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

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