LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools Microsoft-owned LinkedIn (client) has acquired video tutorial creation app firm Jumprope, with the array of creator tools from the acquisition set to help enhance LinkedIn Learning and other areas of the professional social media platform, the company recently announced. Social Media Today Google parent Alphabet reaches record quarterly revenue, profit in ad boom Google and its parent firm Alphabet saw an especially strong 70 percent increase in advertising revenue during the second quarter of 2021, the company recently disclosed. That equates to some $560 million is advertising revenue per day during the quarter, and a year-over-year increase of 62 percent, rebounding from the firm’s only revenue decline a year ago due to the global health crisis. Reuters 3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges Providing digital events as good as in-person ones is the leading hybrid event challenge faced by B2B marketers, followed by logistical obstacles and convincing attendees to come to physical events, according to newly-released survey data of interest to digital marketers. MarketingCharts LinkedIn to B2B marketers: It's time to build your brand B2B firms can benefit from building greater brand awareness, according to recently-released report data from LinkedIn, which also revealed that some 4 out of 5 U.S. B2B buyers would reconsider purchasing from a brand that they had previously rejected. Campaign US Nielsen unveils solution for cookieless media measurement Nielsen has disclosed information about its forthcoming alternative to browser cookie media measurement, with a new solution that will combine machine-learning techniques with available first-party data, the firm recently annnounced. AdAge Display & Video 360 gets new frequency and reach metrics Google has recently added an array of new visual overview data to its Display & Video 360 enterprise advertising and analytics platform, in a change that is set to smooth the job of marketers using the product across various channels. The new views offer real-time glimpses of reach — gleaned partially from DV360’s log data — when it comes to a campaign’s performance, and is also set to make it easier to find the highest performing programmatic advertising campaigns.Search Engine Land 
Amazon’s ads business posts 87% growth Amazon saw year-over-year advertising and other revenue rise by 87 percent during the second quarter of 2021, topping the $7.9 billion mark, the firm recently announced — representing an increase surpassing the 77 percent grown it recorded during the first quarter of the year. CNBC Twitter Adds New Spaces Sharing Options, New Search Tools to Improve Spaces Discovery Twitter has given its Spaces live audio conversation feature an array of new engagement and search features intended to raise brand content awareness, the social media platform recently announced. Social Media Today YouTube SEO Study: Insights & Data to Help You Rank Higher As the world's largest video platform, Google's YouTube also represents an important search destination, and SEMrush recently examined how channel size and other data-driven factors play a role in search engine optimization (SEO) success, in the firm's newly-released YouTube SEO study. SEMrush LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic 42 percent of B2B technology buyers are likely to either increase or maintain overall technology spending compared to pre-pandemic levels — one of numerous findings of interest to digital marketers contained in recently-released study data from LinkedIn. Social Media Today ON THE LIGHTER SIDE: 
A lighthearted look at the “media planning” by Marketoonist Tom Fishburne — Marketoonist Google’s ‘time crystals’ could be the greatest scientific achievement of our lifetimes — TNW TOPRANK MARKETING & CLIENTS IN THE NEWS:
- TopRank Marketing — Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics — MarketingProfs
- Joshua Nite — What’s Trending: Shake Things Up — LinkedIn (client)
The post B2B Marketing News: LinkedIn Buys Jumprope, B2B Tech Buying Trends, YouTube SEO Study, Nielsen’s Cookie Alternative, & Google’s Record Ad Revenue appeared first on B2B Marketing Blog - TopRank®.
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