Wednesday, 25 August 2021

In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy

B2B marketing conference attendees and speakers on stage image.

B2B marketing conference attendees and speakers on stage image. What are some of the top autumn B2B marketing conferences that will take place both in-person and in hybrid fashion? As we move ever closer to 2022, more physical marketing events are on tap than were available last year, although most either offer a hybrid online option or are still entirely digital experiences. To help you sort out the B2B marketing conference options available this fall through the end of the year, we've compiled our latest list of the top B2B marketing events to elevate and inform your business strategy. Marketing conferences undoubtedly offer a wealth of benefits to marketers seeking new learning, networking opportunities, and the latest industry research and insight to increase brand awareness, but finding events that match your business and B2B marketing needs can be a challenge. Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially in world of B2B marketing. For autumn 2021 we've gathered together events that place an emphasis on B2B marketing in all its facets, and are happy to present them here,in chronological order. All events are virtual except where noted. [bctt tweet="“We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi" username="toprank"] Let's sit back and dig in to our collection of the top B2B marketing-related conferences and events taking place in the lead-up to 2022.

Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy

SEPTEMBER Marketing Artificial Intelligence Conference — #MAICON21 When: September 13-14, 2021 Where: Virtual Theme: Marketing Artificial Intelligence About: All-virtual for 2021, the Marketing Artificial Intelligence Conference (MAICON) focuses on the successful use of AI in marketing, with a lineup of top speakers to be announced, along the lines of last year's keynotes from Microsoft and Salesforce. SaaStr Annual 2021 — #SaaStr When: September 27-29, 2021 Where: Hybrid virtual and San Francisco, CA Theme: Software as a Service (SaaS) About: SaaStr Annual 2021 offers a cloud-focused business event bringing together B2B founders, executives and investors for the largest non-vendor SaaS conference, including speakers such as last year's presenters from Adobe, Slack, Google Cloud, and Intuit. For this year the event touts "100% Vaccinated, Outside / Open Air," with over 500 networking sessions. Content Marketing World — #CMWorld When: September 28 - October 1, 2021 Where: Cleveland, OH. and virtual Theme: Content Marketing About: The theme for 2021's Content Marketing World conference is connections, and the planned hybrid event is set to explore the best in content marketing to grow your business and inspire your audience, featuring top speakers including The Tilt founder Joe Pulizzi, MarketingProfs chief content officer Ann Handley, and our own CEO and co-founder Lee Odden, who will be presenting "How B2B Content Marketers Can Dominate in Search: Be the Best Answer." OCTOBER Forbes Under 30 Summit — #ForbesUnder30 When: October 11-12, 2021 Theme: Young Leaders About: The all-virtual 2021 Forbes Under 30 Summit focuses on young leaders, bringing together top under-30 leaders, founders and creators in technology, finance, philanthropy and other fields, with a lineup of speakers to be announced similar to past speakers including Nobel prize winner Malala Yousafzai. Reuters Events' Strategic Marketing 2021 — #ReutersEvents When: October 12-14, 2021 Theme: Marketing About: Reuters Events' Strategic Marketing 2021 virtual event explores the move beyond marketing and the future of consumer-brand relationships, featuring an array of top strategic marketing speakers including Microsoft CMO Chris Capossela, Mastercard chief marketing and communications officer Raja Rajamannar, and others. INBOUND 2021 — #INBOUND2021 When: October 12-14, 2021 Theme: Marketing & Sales About: INBOUND presents a digital experience for 2021, with some of the biggest names and brightest minds in sales and marketing and other industries, and offers speakers from firms including HubSpot co-founders Brian Halligan and Dharmest Shah, Intuit CEO Sasan Goodarzi, Adobe CPO Scott Belsky, along with featured speaker Oprah Winfrey. MarketingProfs B2B Forum — #MPB2B When: October 13-14, 2021 Theme: B2B Marketing & Sales About: Presenting an all-digital experience for 2021, MarketingProfs B2B Forum offers more than 35 sessions and leading speakers including B2B technology marketing consultant Pam Didner, MarketingProfs chief content officer Ann Handley, and our CEO and co-founder Lee Odden, who will present "The State of B2B Influencer Marketing." Advertising Week New York — #AWNewYork When: October 18-21, 2021 Where: New York City and virtual Theme: Marketing & Sales About: For 2021 a hybrid Advertising Week New York event will serve as a worldwide gathering of marketing, advertising, technology and brand professionals, offering major speakers including Amazon vice president of global brand and marketing Claudine Cheever, IBM Watson Advertising head of product marketing Lauren Lee and others. The Influencer Marketing Show — #IMSLONDON21 When: October 21, 2021 Where: London, UK. and virtual Theme: Influencer Marketing About: An in-person event in London, The Influencer Marketing Show offers brands, agencies, content creators and technology platforms a full day on influencer marketing education and strategy, with top speakers to be announced. NOVEMBER AI Summit Silicon Valley — #AISummit When: November 2-4, 2021 Where: Santa Clara, CA. Theme: Artificial Intelligence (AI) About: Expected to take place in-personal, the 2021 version of AI Summit Silicon Valley presents all things artificial intelligence for business marketers, and includes leading speakers from AT&T, Xerox, HPE, IBM Services, Microsoft, Google and more. B2B Marketing virtual ABM Conference — #B2BMarketingABM When: November 2-4, 2021 Where: London, UK and virtual Theme: Account-Based Marketing (ABM) in B2B Marketing About: The hybrid 2021 B2B Marketing ABM Conference is aimed at a deep-dive into the world of ABM for B2B marketers, with four content streams and three days of learning on-tap, and speakers from firms such as Autodesk, Dow Jones, Ericsson, and Panasonic. DECEMBER / TBD / On-Demand / 2022 AdExchanger Industry Preview — #IP2021 When: On-Demand Theme: MarTech About: For 2021 AdExchanger's Industry Preview is in podcast form, an annual global forum for marketing technology, focused on what to expect in MarTech this year, with featured speakers from Axios, IBM, Amazon and others. The ABM Innovation Summit — #ABMSummit When: TBD, 2021 Theme: Account-Based Marketing (ABM) About: The ABM Innovation Summit explores account-based marketing's role in B2B marketing and sales, with an eye towards the future. Last year's event featured top speakers from firms including SAP, Salesforce, and Uberflip. B2B Marketing Expo — #B2BMarketingExpoUSA When: April 6-7, 2022 Where: Los Angeles, CA. Theme: B2B Marketing About: One of Europe's top marketing events will bring its B2B Marketing Expo to California in 2022, expected to offer over 200 sessions, industry awards, and keynotes from top speakers from the American Marketing Association, EMRG, and others. Social Media Marketing World — #SMMW22 When: March 14-16, 2022 Where: San Diego, CA. Theme: Social Media About: Social Media Marketing World has postponed its 2021 event and planning for an in-person conference in 2022, with a deep-dive into social media marketing focusing on new ideas and quality networking opportunities, including top presenters. Pubcon — #Pubcon When: TBD Theme: Search & Social About: Now in its 21st year, Pubcon explores search and social marketing with a wide variety of subject tracks, often including a pre-conference training day. SearchLove 2021 — #SearchLove When: March 25-24, 2022 Where: San Diego, CA. and virtual Theme: Search Marketing About: SearchLove provides a multi-day event focusing on search marketing for in-house and agency search engine optimizers, business owners, marketing managers and more, featuring top speakers including Moz' Britney Muller and The Nature Conservancy's Lindsay Mineo. Digital Sales & Marketing World 2021 — #DSMW2021 When: October 5-6, 2021 Where: Hartford, CT. and virtual Theme: Marketing & Sales About: Digital Sales & Marketing World provides a focus on aligning sales, marketing and leadership for digital success, and features top speakers including Vidyard vice president of marketing Tyler Lessard and StoryBrand CEO Donald Miller. DigiMarCon Midwest — #DigiMarCon When: June 9-10, 2022 Where: Chicago, IL. and virtual Theme: Marketing & Sales About: Now pushed out to 2022, the in-person or online DigiMarCon Midwest digital marketing conference offers up emerging strategies, the latest innovative technologies, and best practices to move your business to the next level, featuring top speakers to be announced. Email Innovations Summit — #EISConf When: June 21-22, 2022 Where: Las Vegas, NV. and virtual Theme: Email Marketing About: As its name implies, the Email Innovations Summit focuses on the email aspects of marketing, discussing the cutting edge of email marketing trends and featuring top speakers from leading firms to be announced. B2B Sales and Marketing Exchange — #B2BSMX When: TBD Theme: Marketing & Sales About: B2B Sales and Marketing Exchange brings together thought leaders in ABM, revenue marketing and demand generation, including an array of top speakers.

Never Miss a Shot With 2022 Marketing Event Insights

via GIPHY We hope you've found a number of new and useful virtual and hybrid B2B events to attend this autumn on our list, and that the networking and industry learning you'll experience from either these conferences or the many others available will help you achieve newfound levels of B2B marketing success in 2022 and beyond. At TopRank Marketing we've explored the power of events for B2B marketers, especially those who incorporate influencer marketing, in a number of articles, and here are several to help you get the most from your 2021 B2B marketing events:

The post In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy appeared first on B2B Marketing Blog - TopRank®.


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