As anyone who’s run a campaign before knows, landing pages are an essential component of making money. For all landing pages, the end goal is to drive a high conversion rate, and to do so, that landing page has to be killer. In addition to working with an agency or consultant to ensure your landing pages are effective, there are also a handful of online resources that provide key insights about how users respond to your digital marketing efforts. These 7 tools are the most exceptional resources for landing page optimization and will help you keep your campaign on track.
- Instapage
Instapage is a user-friendly, simple approach to landing page management. It has four main components, which are as follows:
- Build: As in build your landing page using one of their many templates through their drag and drop interface. The templates are 100% mobile responsive and have clean, sleek designs.
- Integrate: Seamless integration with CRM, email marketing, automation, webinar, and more (there are 20+ marketing tool integrations).
- Deploy: Get the page up and running quickly with one of their many publishing options.
- Improve: Track visitor behavior, conversion rates, and more with the A/B testing tool.
Price options are fair, with the lowest option available for just $29/m. The success of Instapage design templates is award winning, and the tool will definitely yield an awesome ROI through your campaign results.
- VWO
If you’re looking for a tool that has plenty of analyzing resources built within it, VWO is the best option. The landing page analyzer will give you specific data highlighting what works and what doesn’t. A few of the VWO features include:
- Testing & Experimentation, to help increase sales and conversions
- Visual Editor, to modify landing pages without having to know any coding
- Analysis & Reporting, which delivers reports and graphs to show what is/isn’t working
- Heatmaps & Clickmaps, which reveal “hotspots” on the page and indicate how visitors respond
- Platforms & Integration. To make sure your website and mobile landing pages are optimized
Standard packages can be purchased at a discounted annual rate or month-to-month, and access to all of the tools and features available is included. This tool services anyone from individual bloggers to large agencies and enterprises.
- WordStream
WordStream is recognized by Google to have the “highest level of experience and proficiency in developing, launching, and managing AdWords campaigns for local merchants and small businesses.” As a Google AdWords partner, WordStream stays ahead of optimization trends and technology and delivers excellent results for people looking to grow profits. With this tool, you can:
- Use cutting edge PPC software
- Manage and create social campaigns with Social Ad Software
- Find out how your landing page compares to industry benchmarks with the Free Landing Page Tool
- Turn your project over to the experts at WordStream through their Managed Services
Since WordStream works with a lot of local merchants and small businesses, their pricing remains budget-friendly. This tool is an ideal option for businesses seeking a comprehensive grading/analysis of their optimization efforts and potential.
- Crazy Egg
One of the most important indicators of how visitors are responding to your landing pages is noting where they click, don’t click, and spend the most time. Crazy Egg gets how important that information is and offers heat maps that help you understand your visitor behavior. With Crazy Egg, you’ll see:
- Where people are clicking and where they aren’t
- How many people are scrolling down the entire landing page
- Where the traffic of your landing page is coming from
If you’re not already sold on Crazy Egg, you can try it out for yourself using their free 30-day trial. It could reveal the insights you need to generate more leads.
- Five Second Test
Unlike the other landing page resources, the Five Second Test focuses on visitor first impressions. Here’s how it works:
- You upload a design to test (it can be a landing page, logo, brochure, or any other marketing material).
- Five Second Test shows it to people for five seconds, and then asks them what they remember about the design.
- Five Second Test then lists the responses and generates a word cloud of recurrent keywords to give insight about people’s first impressions of the design.
The Five Second Test has been described as addicting, in large part due to the fast return of test information (they typically fulfill response orders in a few hours or less). At $1 per credit (standard test) or Pro accounts with additional services, the Five Second Test will get you a lot of bang for your buck.
- User Testing
User Testing is used by a handful of high performing brands, including airbnb, Facebook, Walmart, and Home Depot. In just one hour, you can get a video of a real user responding to your:
- Website
- Landing Page
- Mobile App
- Marketing Prototype
User Testing also has an ebook that covers the basics of user experience methodology, as well as other tips and tricks to achieve success through your marketing designs. This tool reveals information particularly helpful for achieving high conversion rates, user retention, and assessing advertising ROI.
- Optimizely
The biggest selling point of Optimizely might just be their website. With a fully responsive and optimized website, it’s clear that they know a thing or two about optimization and user experience. Their solution services include:
- Testing of design experiences on any device (multi page testing and easy to use A/B)
- Personalization of landing page, website, or other design experience
- Analytics and data reports that are easy to understand and actually usable
The New York Times, Priceline, Fox, and several other brands notorious for returning a strong user experience and generating tons of revenue use Optimizely services. You can test Optimizely’s basic services for free through their starter plan, or invest in a pay-as-you-go plan for further functionality.
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