The change in Google Keyword Planner caused a stir among users in early July. As you may or may not have heard, Google has blocked access to the Keyword Planner tool for those without an active AdWords account. Not such a big deal for those with active accounts, but definitely annoying for those relying on the tool without an account.
Given Google’s propensity for digital domination and the time we spend trying to perform better on the search engine, it can be frustrating when access to their tools becomes limited. But there are, in fact, a number of tools out there that can help with keyword management and your SEO strategy as a whole. Here are a few of the keyword management tools you should know about.
Top Tier Tools
I’ve referenced Ahrefs before because its range of tools is broad and hugely successful for many users. Ahrefs boasts the biggest and most accurate database of backlinks and as such delivers highly detailed and specific data. The keyword component of Ahrefs is reportedly highly accurate and offers a scoring system. Ahrefs has a free trial that will get you access to their keyword tool.
The SEO powerhouse has Keyword Explorer, which gives you everything you’ll ever need to know about prioritizing and targeting keywords. Through a clean and user-friendly interface, the Moz keyword tool has metrics, suggestions, volume estimates, and more. Access to Keyword Explorer is paid, and the number of keyword reports depends on purchased plans.
OnPage is another great tool I’ve previously mentioned. It allows you consistently track your keyword rankings and better understand how it’s affecting your website traffic. OnPage updates right alongside the search engines at a constant rate, so their keyword monitoring function will keep you on top of what’s working and what’s not. OnPage has a free plan that offers monitoring of up to 5 keywords, with several paid plan options as well.
The nice thing about SEMrush is that it gives you a lot of room for exploration. The main features of this keyword research tool include phrase matches and related keywords, long-tail keyword exploration, and search volume estimates. SEMrush would be an ideal tool for people working across multinational and multilingual digital environments. Accessibility varies depending on the plan purchased. Although there isn’t a free option, both monthly and annual plans are available.
Lower Tier Tools
Google might dominate the search engine world, but there are still people who cater their optimization efforts towards other search engines, such as Bing. And, even if you’re not optimizing on Bing, their keyword tool can still be used to find related keywords. It’s free to use, and the only thing you need to make sure of is that your website is verified in Bing’s Webmaster Tools.
This tool might be older than the hills, but it’s incredibly simple and easy to use. It pulls keyword ideas and search volumes and is completely free to use.
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